Created at RichardsDee.
Challenge: To create a new Irish logo that will be used across the Island of Ireland, North and South that communicated a product has been "Locally Sourced"
Solution: A mark that makes M&S truly local to customers. This logo celebrates M&S sourcing at a hyperlocal level – allowing us to highlight individual counties. The beauty of this mark is that it offers proof and truly lives out the line ‘Producers of This Land’ at a literal level.
