Created at RichardsDee. 
Challenge: The Ideas Made Real program is a nationwide STEM and advanced manufacturing schools program from Irish Manufacturing Research (IMR) that empowers the next generation of makers with the tools for the future. The objective was to inspire students of all ages to create, innovate, challenge stereotypes, pioneer new technologies and make their brilliant and bold ideas real.
Solution: This program needed its own name and brand assets while also maintaining a close connection to IMR. The rationale for this decision was that the delivery, content, and investment were made by IMR, so they should take credit for it. Additionally, IMR brought value and credibility, demonstrating that the program was run in association with a recognised and reputable body that could connect schools with leading manufacturers.
Although the solution has a clear association with IMR in terms of colour, typefaces, and visibility of the IMR brand, the program required a shift in tone and language that could resonate with schools and students. It also needed a name that could quickly generate interest, be active, and serve as a signpost for the program. The name ‘Ideas Made Real’ was developed to work on multiple levels: it provides an understanding of the activities, emphasises creative opportunities in manufacturing, and is fun and straightforward. This naming structure allows ‘Ideas Made Real’ to lead communication with a close relationship to Irish Manufacturing Research and be used as an ingredient brand when courses are led by a third-party educational brand.

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