Concept: Betwist is a ready-to-drink hard seltzer with a twist. Designed with open-minded, fun-loving festival-goers in mind. The name comes from the word ‘betwixt,’ alluding to the exaggerated, creative and wild amalgamation of the person you can become at the festival – and indeed drinking Betwist.
Visual identity: Bold colours, distorted shapes, and disorientating patterns capture the excitement, imagination and hallucination found at festivals.
Launch: Outdoor festival celebrating magical pre-mixed cocktail adventures.